How to optimise your Google Ads campaign

Setting up a Google Ads campaign is the easy part. However, if you don’t put in the time and effort to optimise your campaign, your Google Ads spend will be going down the digital drain.

Here are five ways you can optimise your Google Ads campaign to ensure it is receiving a high click-through rate.

1. Optimise your results URL

Many business owners don’t know this, but your Google Ads display URL doesn’t actually have to be the same as your website URL. For users, reading an extended www. URL in Ads display can be a massive put off.

Instead, optimise your Google Ads display URL to give the user an exact idea of what the page contains, including a keyword and call-to-action.

For example, if you were running an ad for your florist, you could say: “Forest Floristry – Browse Beautiful Flowers Online. Shop Here.”

2. Try ad extensions

Ad extensions essentially work as little call-to-actions cleverly inserted into your ad to get the edge over competitors. There are three types of ad extensions:

1. Price extensions: Price extensions give the user an idea of the price of your product – simple as that.
2. Review extensions: Placing a positive review from customers in your ad is a great way to get the edge over competitors as the customer already knows your product is high quality before clicking on any website.

Number extensions: Number extensions allows you to place your clickable business number in the ad – the customer can cut directly to enquiring about your product without even heading to the website.

3. Theme your keyword groups

You are able to place a good number of keywords into your ads, and whilst this provides awesome reach potential for your target audience, you might overlook an important keyword that customers will be searching for.

You may want to tighten your keyword groupings so that customers have a greater chance of searching your exact product.

4. Try a countdown timer

If you have an upcoming special offer that you really want your customers to get on board with, try making a Google Ad complete with a countdown timer.

The countdown timer basically tells them when said event begins and when it will last until. Of course, you have to insert a similar countdown on the landing page, as this will continue the customer’s sense of urgency about buying your product.

5. Customise your Ad demographic

Google Ads allows great potential for directly reaching your target demographic through aspects like age, gender, chosen device or time of day. If you’re a local business, you can even set your ad to direct towards people in the local area.

Contact us for Google Ads optimisation

Light Forest’s Google Ads experts can take your ad to a new level of clicks. If you would like to find out more about how we can greatly increase the ROI on your Ads spend, call us or send an enquiry message via our contact page and we will get back to you with all the information you require.