Google Ads

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Google Ads
Google Ads Agency Melbourne

The Power and Revenue Potential of Google Ads

With decades of experience, we are experts at crafting compelling ads that tell a story and capture the right attention at the right time. Reaching customers is ever more challenging as the competitive landscape continues to grow. But it’s far from impossible if the right strategic approach is implemented. Australians are more savvy and connected online than ever before – why not meet them there?

A pay-per-click campaign is one of digital marketing’s most effective ways to promote your brand, products, and services by targeting the right keywords and audiences at the right time. With the deep data analytics analysis our agency is known for, we can utilise this channel to take your business to the next level. PPC is effective, measurable, and provides a huge revenue stream. Our strategic targeting and creative copywriting ensure that your brand’s ad stands out from the crowd. As the Ads campaign begins to pick up traction, data analysis is crucial to evolving the strategy to bring costs down and ROI up. Perfection doesn’t exist but campaign improvement never ends.

Google Ads and paid media

are one of the advertising channels where you can pretty much guarantee that your spending will translate into clicks (if you’ve got the right strategy). And we’ve got that covered.

Why Should You Use A Managed Google Ads Service?

Craft Compelling Ads

Creating a compelling ad that shares the right story with the right people at the right time to encourage clicks and conversions is a hard sought talent.

Increase Market Share

We work to increase your impressions, clicks, click-through rate, revenue, return on ad spend, and return on investment.

Data and Results Driven

We deep dive into the data and do extensive research producing an audit and strategy for your campaign.

Our Strategy

01

Discover

Consolidate information including content, goals, and competitors. Information is the foundation of digital marketing, and this knowledge will be at the core of creating your winning digital strategy.

02

Marketing

Explore trends and dig into creative ways to add touchpoints and customer value to your campaigns. Our marketing experts understand online business and what is required to create engaging websites that drive conversions.

03

Advertise

Craft compelling ads that tell a story, and capture the right attention at the right time. We see your business as something with outstanding marketing and advertising potential, and our creatives can help convey your brand to a large audience.

04

Design & Develop

Vision combined with expertise to build beautiful websites with high conversion rates. Our web designers and developers have years of industry experience and produce stunning websites that engage your audience and drive sales.

05

Support

Comprehensive digital and IT management services for businesses. We offer round-the-clock support to our valued clients, ensuring that their websites and services are always running smoothly and efficiently.

01

Discover

Consolidate information including content, goals, and competitors. Information is the foundation of digital marketing, and this knowledge will be at the core of creating your winning digital strategy.

02

Marketing

Explore trends and dig into creative ways to add touchpoints and customer value to your campaigns. Our marketing experts understand online business and what is required to create engaging websites that drive conversions.

03

Advertise

Craft compelling ads that tell a story, and capture the right attention at the right time. We see your business as something with outstanding marketing and advertising potential, and our creatives can help convey your brand to a large audience.

04

Design & Develop

Vision combined with expertise to build beautiful websites with high conversion rates. Our web designers and developers have years of industry experience and produce stunning websites that engage your audience and drive sales.

05

Support

Comprehensive digital and IT management services for businesses. We offer round the clock support to our valued clients, ensuring that their websites and services are always running smoothly and efficiently.

Our Google Ads Services

PPC

Strategic targeting and creative ads ensure that your brand stands out from the crowd.

Google Ads

Armed with your vision and our expertise, we explore the key aspects of your market’s digital landscape.

Google Shopping

Huge revenue generator for businesses that sell products online and an often underutilised resource.

Google Display Network

Stay front of mind and improve brand awareness with content that increases visitors and visibility.

Bing Advertising

With less competition on Bing, save money with cheaper ads and greater exposure.

What Makes Light Forest's Google Ads Agency Different?

Never Set and Forget

During every point of the campaign, we relentlessly monitor and track the progress to consistently drive improvements in ROI for your business.

We Identify Nuanced Search Behavior

Such as keyword modifiers, ad messaging, audience preferences, and competitive implications (just to name a few components).

We care about ROI

We utilise our skills and systems understanding to create journeys that take people from visitors to buyers, and do this through strategies that are highly personalised to your brand.

We'd love to hear about
your project.

FAQS

Google Ads functions on an auction system, which takes place when a user performs a keyword search. To “win” the Google Ads auction and see your Google advertisement appear for relevant keywords, the Quality score needs to be optimised as well as the bid amount.

This varies industry to industry. On average, cost-per-click (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network (as of 2020).

The short answer is yes, but it depends. When looking at an overall marketing strategy, many aspects must be considered. Google ads are generally a good idea for most businesses, however other things must be addressed first such as website conversion rate.

Our Team

Our Team

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