Why Google Ads are important

Google Ads is the search engine’s very own advertising platform, where advertisers are able to bid to display their business’s product, service or video content to users. It can be an extremely valuable advertising spend when conducted by experts.

Here are three key reasons your business could benefit from a Google Ads spend.

1. It gets you noticed – fast

Google Ads is one of the quickest ways to get your brand in front of potential leads. In comparison, SEO can take months, even years to put your website at the top of Google’s search rankings. 

Google Ads is an exceptional way to get your name out there faster as it can immediately put your brand at the top of Google’s search rankings. Your ad will typically feature above the organic results and will often provide an image – something that is highly appealing to potential customers.

2. Google is only getting bigger

Google receives over 3.5 billion searches each day (Internet Live Stats) – that’s almost half the world’s population. Google Ads provides businesses with a huge wealth of potential to reach customers both locally and across the world.  

What’s more, Google Ads provides you with the opportunity to advertise through Google’s other platforms like YouTUbe and Gmail – this is an incredible opportunity to source new leads through the search engine.

3. You select your audience

Not only does Google provide so much potential for reaching new customers, but it also allows you to reach the right leads. Google Ads provides two primary targeting forms that are vital for business owners trying to reach their target demographic. These include:

Keyword targeting: You want to advertise to people who are actively seeking out what you have to offer, and Google Ads allows the opportunity to reach these people and take them to your website. By selecting the right keywords, you could potentially directly reach a wealth of potential leads, and this is an awesome aspect of Google Ads.

Demographic targeting: Google contains plenty of data regarding user demographics and search behavior. Google Ads allows you to utilise that data, providing you with higher potential for reaching your target audience. With Google Ads, you can directly reach your target audience based on things like age, gender and online interests.

Want to find out more about Google Ads?

Light Forest and its team of Google Ads professionals are the true experts in the field. If you are interested in learning more about the process, or would like to enlist our team to build a Google Ads campaign for your business, please feel free to get in contact with our friendly team.

We are committed to providing new and existing clients with an impeccable service standard, and will be more than happy to walk you through the process and how it can generate valuable new leads for your business.

Call us or submit an enquiry form via our contact page. We will get back to you as soon as possible and with all the information you required