Questions to ask before enlisting a web designer

Web design is one of the most important SEO aspects. Not only does a customer want to come to a website and see that it is high quality, if a customer comes across a bad website they are likely to quickly leave – this is disastrous from an SEO standpoint.

You may be looking for a first class web designer to create your new website, but before you do you have to ask a few questions to ensure the web designer is truly committed to your site’s success.

1. Will my web designer thoroughly research our business?

Your web designer has to have a thorough understanding of your business and its market before going to work on designing the site itself. Through having a detailed comprehension of both your business and its market, your web designer can create a website that truly reflects your brand and is visually appealing to your target market. 

Ask your web designer what kind of research they conduct about businesses to ensure they are truly passionate about what they do and your website’s digital success.

2. Do they do all their work in house?

Your chosen digital agency should have their own dedicated web designer/team of designers. Outsourcing web design is risky business, and often returns subpar results, especially when an agency outsources their work through freelance bidding platforms like Guru. 

Outsourcing can also lead to lengthy delays, communication breakdowns and extra costs, all of which falls back onto your business not having its website when it needs it. Ensure your chosen agency has its own trusted web designer – this is key.

3. How long will the project take?

Your web designer should be able to provide you with a clear idea of how long the web design project will take. Projects vary depending on their size, but it’s important that you, and your designer, have a good idea of how long the project will take to complete.

A clear, transparent relationship between you and your chosen agency is imperative to knowing how the working is being conducted and when you can expect your site to go live.

4. Do they allow for edits upon completion?

A first class web designer should be able to provide you with the website you want without the need for edits. This is generally because a first class web designer listens to your objectives as well as taking the time to understand your brand and market.

However, you should confirm if your web designer offers edits before enlisting their services – this is important for knowing if there will be additional costs down the line.

5. Can they provide a portfolio of past clients?

Your web designer/digital agency should be experienced enough to provide you with a portfolio of past work. This is key to ensuring you are choosing a talented designer and agency who has the skills to create a quality website with an amazing user experience.