How does my website benefit from conversion rate optimisation?

A website’s conversion rate is the percentage of users who completed a desired action. This includes key aspects like signing up for a service, filling out a web form or buying a product.

A site’s conversion rate is calculated by dividing the number of visitors by the number of conversions and multiplying it by 100 to receive the overall percentage.

Conversion rate optimisation, or CRO, is the process of making your website one that attracts a higher conversion rate. A high conversion rate shows that your website and products are high quality and something your target demographic wants to be a part of.

Optimising your website and content for a higher conversion rate means that you can gain more valuable leads, boost company income and become a more financially viable company.

Conversions can be won across the board, so in this regard it is imperative for business owners to optimise each aspect of their website, making it one that potential leads will be happy to find your product.

How does my website benefit from CRO?

There are four main website areas that benefit from CRO, as these are the areas with the highest conversion potential. They include the following:

Homepages

Your homepage is the first part of a website that a potential lead will see, and this makes it key for CRO. You have a real opportunity to take potential leads on a site journey through the homepage, so it should come as no surprise this requires thoughtful CRO.

Ways in which you perform homepage CRO include adding a live chat function, providing a free sign up button or guiding your leads through to vital product information.

Blog

Blogs are an awesome CRO opportunity as they don’t only provide so many CRO options, but they also convey a business as an industry authority, creating a sense of trust regarding your product.

To enhance CRO for the blog page, try requesting lead emails in exchange for a free ebook on the topic or a call to action that guides the lead through to a product.

Price page

The price page is an amazing opportunity for business owners to make purchase conversions on the spot. To perform CRO on a website’s pricing page, try elaborating on each product when setting its price, as well as providing a phone number for people to call to receive a quote.

Landing pages

Landing pages were essentially invented to obligate the visitor into taking action. A well-constructed landing page can make the visitor convert on the spot, and this can be done by showing off the benefits of a product or service, whether through text, images or video.

Contact the CRO experts

Light Forest and its team of digital marketing professionals have CRO down to a fine art. We can ensure your leads become lasting, happy clientele – it’s our expertise.

Call us or submit an enquiry form via our contact page and we will get back to you with all the information you require.